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Digital Marketing

Digital Marketing Dashboard

Project Overview

MarketPro Agency needed a centralized dashboard to aggregate performance data from Google Ads, Facebook Ads, Google Analytics, and social media platforms for their client portfolio. We built a Python/Django-powered analytics platform that connects to multiple marketing APIs, normalizes data, and presents it through interactive Chart.js visualizations. The dashboard features automated daily data ingestion, customizable date range comparisons, client-specific reporting views, KPI alerts via email, and PDF report generation. The white-label design allows MarketPro to present professional reports to clients under their own brand. The platform reduced reporting time from 8 hours per week to under 30 minutes.

Technologies Used

Python Django PostgreSQL Chart.js

Project Details

Client
MarketPro Agency
Category
Digital Marketing

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